Taking a direct-selling business off paper

Project information

Industry

Retail

Duration

24 months, fixed scope

Team

1 UX designer, 1 UI designer, 1 digital producer, 5 developers

My role

Design discovery, Wireframes, UI design, UI kit

Users

Stylists, Lead stylists, Event hosts, Direct shoppers, Stylist recruits

Tools

Adobe XD, Trello

Carmelo consistently delivers high-quality work, turning wireframes into polished UI designs and collaborating effectively on UX improvements. His dedication, quick turnaround, and user-focused approach have made them an invaluable partner. He is highly dependable, organised, and always strives for the best outcomes, making him a standout in any team.

Overview

Lorraine Lea sells linen and homewares in Australia through independent stylists, who host events and earn rewards on what their guests spend.

Most of that ran on paper and a handful of tools that didn't talk to each other.

The problem

Orders, rewards and stylist performance lived in different places, and much of it was handwritten. It was slow, error-prone and hard to grow. The company wanted one platform behind the events and the online shop, so a customer got the same experience in either.

How we worked

• Discovery. Research with stylists and customers, turned into user stories and scenarios.
• Workshops. Every two weeks with stylists and stakeholders, to set requirements and the information architecture and review designs.
• Prototype testing. High-fidelity prototypes tested before anything went to development.
• UI kit. A documented kit so the brand looked the same on every platform.

Outcome

• 64%more team sales
• 38%more cross-selling

• Data updates in real time and lives in one place, so stylists and head office trust the same numbers.
• Stylists spend less time on admin and more with customers, with digital tools for events and marketing.

The new site and portal gave Lorraine Lea a platform that can grow with the business, and a stronger position among Australia's direct-selling homewares brands.