One design system for Generali's countries
2022 | Case study / by Carmelo Bisignano, Interaction Design Associate Manager
Project information
- Industry
- Insurance
- Duration
- 6 months, fixed scope
- Team
- 1 group digital manager, 1 lead designer, 1 service designer, 4 interaction designers
- My role
- DesignOps lead, Design system owner, Onboarding and updates
- Users
- Design managers, Marketing managers, UI designers, Visual designers
- Tools
- Sketch, InVision
Overview
Generali runs digital products in many countries. Each country had been designing on its own.
The group wanted one way of working across all of them: the same brand everywhere, less duplicated work, and in-house teams able to carry it forward without an agency for every change.
Challenges
- Each country designed separately, so the same component existed in several versions.
- Processes were slow and the brand looked different from market to market.
- Paying several times for the same work kept costs high.
What we built
One framework, local room
We used Red Studio, Generali's design framework, as the base: modular enough for each country to adapt, strict enough to keep the brand intact.
Red Library
I reorganised the component library on atomic design principles. Teams reused parts instead of redrawing them, which saved time in design and in development.
Prospect Library
A separate library for customer-facing marketing pages, so campaigns could go out faster and stay on brand.
Working together
Simpler task tracking, an onboarding path for new designers, and shared rituals between country teams.
Impact
- One brand identity across countries.
- Products reached launch sooner.
- Fewer custom designs, so lower development costs.
- In-house teams able to run and grow the system themselves.
