The Inbiz platform
is a digital solution provided by Intesa Sanpaolo, designed to streamline and enhance the
management of financial operations for businesses. It serves as a comprehensive online
portal where enterprises can access a variety of banking services, including payment
processing, cash management, and credit services like invoice financing.
Challenges
The shift from paper-based to digital credit granting posed several
challenges:
Ensuring an intuitive interface for users with varying digital literacy levels.
Simplifying complex workflows without compromising regulatory compliance.
Maintaining consistency across desktop and mobile platforms.
Balancing robust security measures with usability.
Creating efficient feedback mechanisms for continuous improvement.
Methods
The design team adopted a framework approach, emphasising:
UI/UX Design
Development of responsive layouts, reusable components, and
user-friendly interfaces.
Prototyping
Iterative creation of low to high-fidelity prototypes for real-world testing.
Visual guidelines
Enhanced typography, iconography, and color schemes to
ensure platform consistency.
User journey maps
Validated designs through user interactions and stakeholder reviews.
Co-Design
Collaborative workshops with users and stakeholders.
Usability testing
Regular sessions to identify issues, supported by A/B testing and compliance
checks against accessibility standards (e.g., WCAG).
Solution
The final product transformed the credit granting process into a
streamlined,
multi-service digital platform with:
A responsive, intuitive interface for seamless navigation across devices.
Simplified workflows for faster and more accurate processing.
A user-centric design refined through iterative testing and feedback.
Accessibility features that meet global inclusivity standards.
Outcomes
The solution delivered measurable improvements:
Increased user engagement: A polished
interface and
streamlined workflows encouraged frequent platform usage.
Enhanced operational efficiency: Automated processes and reduced manual
tasks accelerated credit application processing and minimised errors.
Mobile App visual guidelines
Inbiz loan request management
Sticky notes on analysis processes
Analyst dashboard
Project information
Industry
Banking
Duration
Fixed - 4 months
Team
5 UX Designers
Responsibilities
Design principles
Visual guidelines
Prototyping & Testing
Interviews
Co-design & Design doing
Users
Bank Employees
Credit Analysts
Tools
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