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The Inbiz platform is a digital solution provided by Intesa Sanpaolo, designed to streamline and enhance the management of financial operations for businesses. It serves as a comprehensive online portal where enterprises can access a variety of banking services, including payment processing, cash management, and credit services like invoice financing.

Challenges

The shift from paper-based to digital credit granting posed several challenges:

  • Ensuring an intuitive interface for users with varying digital literacy levels.
  • Simplifying complex workflows without compromising regulatory compliance.
  • Maintaining consistency across desktop and mobile platforms.
  • Balancing robust security measures with usability.
  • Creating efficient feedback mechanisms for continuous improvement.

Methods

The design team adopted a framework approach, emphasising:

UI/UX Design

Development of responsive layouts, reusable components, and user-friendly interfaces.

Prototyping

Iterative creation of low to high-fidelity prototypes for real-world testing.

Visual guidelines

Enhanced typography, iconography, and color schemes to ensure platform consistency.

User journey maps

Validated designs through user interactions and stakeholder reviews.

Co-Design

Collaborative workshops with users and stakeholders.

Usability testing

Regular sessions to identify issues, supported by A/B testing and compliance checks against accessibility standards (e.g., WCAG).

Solution

The final product transformed the credit granting process into a streamlined, multi-service digital platform with:

  • A responsive, intuitive interface for seamless navigation across devices.
  • Simplified workflows for faster and more accurate processing.
  • A user-centric design refined through iterative testing and feedback.
  • Accessibility features that meet global inclusivity standards.

Outcomes

The solution delivered measurable improvements:

Increased user engagement: A polished interface and streamlined workflows encouraged frequent platform usage.

Enhanced operational efficiency: Automated processes and reduced manual tasks accelerated credit application processing and minimised errors.

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Mobile App visual guidelines
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Inbiz loan request management
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Sticky notes on analysis processes
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Analyst dashboard

Project information

Tools

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