Generali

Generali, a multinational insurance company, aimed to improve its digital and customer experience by centralising its design efforts across multiple countries while maintaining brand consistency. To meet their goals, they sought to enhance internal capabilities and establish a framework that allowed for scalable design solutions while optimising costs.

Seamless Omnichannel Experience

Overview

Generali aimed to centralise its design efforts across regions, ensuring brand consistency, enhancing efficiency, and reducing costs.

Challenges

Fragmented design efforts across countries.
Inefficient processes and inconsistent branding.
High costs due to duplicated efforts.

Solutions

Centralised design framework

Leveraged Red Studio for a scalable, modular system, ensuring global consistency with local adaptability.

Reusable design components

Optimised Red Library with atomic design principles, reducing costs and speeding up development.

Customer-Centric tools

Enhanced Prospect Library to streamline customer-facing designs, boosting engagement and lead generation.

Improved collaboration

Simplified task management, onboarding, and cross-country teamwork for better efficiency.

Cost efficiency & Scalability

Reused components, reducing custom designs and empowering in-house teams to adapt and grow.

Impact

Unified global brand identity.
Faster product launches.
Lower development costs.
Stronger in-house design capabilities.

Outcomes

Generali achieved a scalable, cost-effective design system, enhancing customer experience and operational efficiency while maintaining a cohesive brand presence.

generali1 — A full atomic design ecosystem for accommodating any future scalability, independently from the tools used.

generali2 — Remote collaboration is at the core of our design process, so as the right tool for scale and optimize our work.

Project information

Industry

Banking

Duration

Fixed - 6 months

Team

1 Group digital manager
1 Lead designer
1 Service designer
4 Interaction designer

Responsibilities

Design operation lead
Design system manager
Onboarding & updates

Users

Design Managers
Marketing Managers
UI Designers
Visual Designers

Tools

Build In-House design excellence through Scalable, Cost-effective solutions

Overview

Challenges

Solutions

Centralised design framework

Reusable design components

Customer-Centric tools

Improved collaboration

Cost efficiency & Scalability

Impact

Outcomes

Project information

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